Larry is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including Coca-Cola, Pfizer, General Motors, IBM, General Mills, Siemens, and many more.
In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic's Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company's public relations, research and analysis, and entertainment holdings.
Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Larry's first book, The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies, was published by Random House/Crown Business in 2002. Larry's second book, business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published by John Wiley & Sons in June 2007 with a second edition in February 2009. His third book, Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click, was published in July 2009.
Larry's latest book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published by John Wiley & Sons in March 2011.